The Wellington Business Centre in Uttoxeter, home to GS Associates

Your business.
Your questions.
Our personal attention.

Accounting and bookkeeping for small businesses.
Here in Uttoxeter. Here for you.

AAT licensed practice Fixed fees agreed upfront

GS Associates Autumn Budget 2025: a practical guide for your businessDownload the guide Selected changes for 2026–27Autumn Budget 2025 PDF, 4 pages, September 2026 edition, opens in a new tab

Welcome to GS Associates

Accountants in Uttoxeter, for small businesses across Staffordshire.

An AAT licensed accounting and bookkeeping practice, led by Gayle Gardner-Shaw.

We help sole traders and small businesses keep their records in order, understand their accounts and meet their filing deadlines. You can ask us to handle one part of the work, or bring your bookkeeping, payroll and year-end accounts together. You’ll deal with Gayle Gardner-Shaw and her small team at The Wellington Business Centre in Uttoxeter; we work with clients across Staffordshire and remotely throughout the UK. Call 01782 700154 to talk it through.

The Wellington Business Centre, home to GS Associates in Uttoxeter

Who we
help.

Sole traders, small companies, trades, landlords and new businesses, with an accountant who takes the time to get to know each one.

From Uttoxeter, we work with businesses across Staffordshire, including Stoke-on-Trent, Stafford, Newcastle-under-Lyme, Burton upon Trent, Ashbourne and Rugeley, and remotely throughout the UK.

Tell us about your business

How we can help.

From everyday bookkeeping to the year-end accounts, choose the support you need.

VAT & Making Tax Digital

Practical support with VAT, digital records and the right accounting software.

Explore VAT & MTD

Know what your fee covers.

We’ll talk through what you need, agree a fixed fee and explain what’s included.
If something falls outside that scope, we’ll agree the cost with you first.

Ask us for a quote
  1. 01

    A free first conversation

    Around 30 minutes on your business, how you manage your accounts now and what you’d like help with.

  2. 02

    A written proposal

    The work, the fee and what happens next, with time to consider it and no obligation.

  3. 03

    Let us help you settle in

    Switching? We can deal with your previous accountant.

A familiar voice at the end of the phone.

“We offer a one-to-one service, not different people each time.”

Gayle Gardner-Shaw
Founder, GS Associates

Call 01782 700154

Ask Gayle

Have a question about your accounts? These are a few things people ask before working with us.

How much do you charge?

For ongoing support we agree a fixed monthly payment, so you can plan the cost through the year. One-off work, such as a tax return or a company formation, is quoted separately. Our written proposal shows the fee, any VAT and the total payable.

Are there any extra costs?

If something falls outside your package, we’ll explain it and agree the cost with you first.

Will you keep me on track?

We’ll agree what you send us and when, so your books, returns and deadlines stay on track.

Do you deal with HMRC and Companies House?

Yes. We can handle the filings and authorisations that are part of your agreed service.

Can I just give you a ring?

Of course. We’re open Monday to Friday, 9am to 5pm. You’ll speak to Gayle or someone on the team; if we’re with a client, leave a message and we’ll get back to you. Meetings are by appointment.

Read our Making Tax Digital guide

Ask your own question

Meet your team

A small team in Uttoxeter that gets to know you, your business and the way you like to work.

Gayle Gardner-Shaw, founder of GS Associates

Gayle
Gardner-Shaw

Founder · MAAT

AAT licensed member
Licence No. 1010066

Gayle has spent more than 20 years in accountancy, supporting owner-managed businesses. She started GS Associates so clients could pick up the phone and ask questions without feeling intimidated. That’s still how we work.

Susanne Bignell AATQB

Senior Accounts & Client Support
AAT qualified licensed bookkeeper

Angie Parry

Accounts & Administration
Currently taking AAT exams

Kind words from some of our clients…

“GS Associates bring a level of care and attention that makes a real difference to our business. They’re professional, approachable and always happy to explain things clearly. Knowing our accounts are in capable hands allows us to concentrate on running the company.”
Paul Jones, Director

Reviews supplied directly to GS Associates by clients. All reviews & feedback

5.0Google
average rating
5.0 out of 5 from 2 Google reviews, checked 17 September 2026. View on Google (opens in a new tab).

Let’s have a conversation.

Tell us about your business and the help you need. We’ll take it from there.

Give us a call
01782 700154
Send us an email
info@gsassociates.uk

Keep in touch with GS

Tell us what you need.

A brief outline is enough. Please don’t include passwords, bank details or tax reference numbers.

We’ll only use these details to reply to your enquiry. How we use your information.

Help with the
software you use.

FreeAgent, Sage, Xero and QuickBooks.

Explore software support
WhatsApp