
Year-end accounts
Accounts, company returns and a clearer view of how your business is doing.
Explore year-end accounts
Your business.
Your questions.
Our personal attention.
Accounting and bookkeeping for small businesses.
Here in Uttoxeter. Here for you.
AAT licensed practice Fixed fees agreed upfront
Download the guide Selected changes for 2026–27Autumn Budget 2025 PDF, 4 pages, September 2026 edition, opens in a new tabWelcome to GS Associates
An AAT licensed accounting and bookkeeping practice, led by Gayle Gardner-Shaw.
We help sole traders and small businesses keep their records in order, understand their accounts and meet their filing deadlines. You can ask us to handle one part of the work, or bring your bookkeeping, payroll and year-end accounts together. You’ll deal with Gayle Gardner-Shaw and her small team at The Wellington Business Centre in Uttoxeter; we work with clients across Staffordshire and remotely throughout the UK. Call 01782 700154 to talk it through.

Sole traders, small companies, trades, landlords and new businesses, with an accountant who takes the time to get to know each one.
From Uttoxeter, we work with businesses across Staffordshire, including Stoke-on-Trent, Stafford, Newcastle-under-Lyme, Burton upon Trent, Ashbourne and Rugeley, and remotely throughout the UK.
Tell us about your businessFrom everyday bookkeeping to the year-end accounts, choose the support you need.

Accounts, company returns and a clearer view of how your business is doing.
Explore year-end accounts

Help with pay runs, payslips and workplace pension administration.
Explore payroll & pensions
Practical support with VAT, digital records and the right accounting software.
Explore VAT & MTD
Help gathering the details and preparing your personal tax return.
Explore Self Assessment
Support setting up a limited company and understanding what comes next.
Explore company formationWe’ll talk through what you need, agree a fixed fee and explain what’s included.
If something falls outside that scope, we’ll agree the cost with you first.
Around 30 minutes on your business, how you manage your accounts now and what you’d like help with.
The work, the fee and what happens next, with time to consider it and no obligation.
Switching? We can deal with your previous accountant.
“We offer a one-to-one service, not different people each time.”
Gayle Gardner-Shaw
Founder, GS Associates
Have a question about your accounts? These are a few things people ask before working with us.
For ongoing support we agree a fixed monthly payment, so you can plan the cost through the year. One-off work, such as a tax return or a company formation, is quoted separately. Our written proposal shows the fee, any VAT and the total payable.
If something falls outside your package, we’ll explain it and agree the cost with you first.
We’ll agree what you send us and when, so your books, returns and deadlines stay on track.
Yes. We can handle the filings and authorisations that are part of your agreed service.
Of course. We’re open Monday to Friday, 9am to 5pm. You’ll speak to Gayle or someone on the team; if we’re with a client, leave a message and we’ll get back to you. Meetings are by appointment.
Read our Making Tax Digital guide
Ask your own questionA small team in Uttoxeter that gets to know you, your business and the way you like to work.

Founder · MAAT
AAT licensed member
Licence No. 1010066
Gayle has spent more than 20 years in accountancy, supporting owner-managed businesses. She started GS Associates so clients could pick up the phone and ask questions without feeling intimidated. That’s still how we work.
Senior Accounts & Client Support
AAT qualified licensed bookkeeper
Accounts & Administration
Currently taking AAT exams
“GS Associates bring a level of care and attention that makes a real difference to our business. They’re professional, approachable and always happy to explain things clearly. Knowing our accounts are in capable hands allows us to concentrate on running the company.”
Reviews supplied directly to GS Associates by clients. All reviews & feedback
Tell us about your business and the help you need. We’ll take it from there.
We aim to acknowledge enquiries within two working days, by email or phone. If it’s urgent, call 01782 700154, Monday to Friday, 9am to 5pm.
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